Sales & Marketing Lead (Luther Riverside Terrace)

The Organization:

Since 1955, LutherCare Communities has been a leader in providing programs, services, and housing to residents across Saskatchewan with the highest quality of care and support.

Our team members provide caring services to residents and clients throughout Saskatchewan in our Seniors Independent Living Communities, Intermediate Care Homes, Long-Term Care, Group Homes for individuals with physical and intellectual disabilities, Seniors Day Program, and Luther Seniors Centre. 

The Position:

Reporting to the Director of Marketing & Communications, the Sales & Marketing Lead at Luther Riverside Terrace (LRT) is a key member of the Marketing & Communications division in LutherCare Communities (LCC), partnering with other divisions to achieve organizational priorities at Luther Riverside Terrace including development and implementation of a sales and marketing strategy. The Sales & Marketing Lead supports strategy by using their skill to showcase the advantages and amenities of LRT while promoting the services offered by LCC. The Sales & Marketing Lead demonstrates divisional expertise to enable an innovative and positive working climate in a resident-first culture. The Sales & Marketing Lead's work focusses on LRT while supporting the division. The Sales & Marketing lead is accountable for the following key areas:

Division Support:

• Support the Director with divisional functions and challenges
• Contribute site-level insight to developing the strategic direction for the division by influencing and advising on current and emerging issues and trends
• Contribute to initiatives, strategies, and methods to effectively and efficiently support and achieve the division’s operational plans that align to the strategic plan and LCC’s priorities and directives
• Develop and demonstrate leadership capabilities and commitment to the culture of resident-first and continuous learning

Stakeholder Relationship Management:

• Build and maintain effective internal relationships, partnerships and alliances that support strong engagement and cross-functional management throughout the organization
• Build, foster, and maintain effective external relationships and partnerships
• Foster communication and a healthy relationship with residents, visitors, and families

Position Functions:

• Support quality improvement, performance measurement and standard work for the division
• Support and encourage the process of meeting required standards for licensing and accreditation
• Ensure show suites support sales efforts by maintaining high standards of presentation, coordinating updates, and addressing any deficiencies promptly.
• Demonstrate accountability for sales outcomes by effectively advancing prospects from inquiry to commitment, ensuring timely follow-up and confident closure of leasing transactions.
• Oversee content accuracy and timeliness on the Luther Riverside Terrace website, ensuring information supports sales efforts and reflects current offerings.
• Support the Director to develop, implement and execute LRT marketing strategies
• Manage sales strategies in consultation with the Director
• Develop, implement, and manage sales programs and material
• Follow procedure manual for Rental of Suites in LCC Housing 
• Schedule and provide tours (booked and walk-in)
• Meet with potential residents (individual or group tours) providing general information on the site, site tour, and explain other services available
• Ensure potential residents are aware of the team approach to service and the supports they would have at the site
• Utilize customer relationship management software to create and maintain a structured, systematic, effective and efficient system for tracking and managing all sales inquiries and referrals (if applicable)
• Collaborate with the Tenant Services Coordinator and/or Advocate Services Coordinator to ensure the prospective resident will be able to function independently in a rented suite
• Oversee leasing by following applicable policy and procedures 
• Manage paperwork of the leasing transaction prior to sign-off by Housing Manager
• Engage with prospective residents from initial inquiry through to move in, ensuring that exceptional customer service is delivered at all stages

Analysis and Use of Information:

• Strategically position ideas to resolve complex problems, to influence audiences, institute culture shifts, and design approaches to various communications strategies
• Champion LCC’s visual identity guidelines and brand
• Apply and uphold LCC brand standards with LRT marketing and sales materials
• Collect, analyze and trend metrics for the Director  
• Review quality monitoring metrics for the use in efficiency and effectiveness of process improvement

Reporting:

• Prepare reports to the Director using qualitative and quantitative data
• Apprise the Director of portfolio and province-wide operations, developments, and initiatives
• Prepare and deliver reports to ELT, OLT, and management teams in support of a cross-functional team
• Prepare material for presentation to the ELT, internal committees, and external partners including federal and provincial government agencies
• Comply with federal and provincial government reporting requirements

The Applicants:

Applicants would typically qualify for this position with a Bachelor’s or master’s degree in a related field or equivalent combination of education and experience and a valid drivers license. Applicants must have strong interpersonal, communication skills and the ability to read, write, speak and understand English fluently. 

Experience:

• 3+ years working in sales would be an asset
• Experience in a multi-stakeholder environment with multiple locations would be considered an asset
• Experience working with Federal and Provincial Governments would be considered an asset
• Experience working with First Nation and Metis communities would be considered an asset
• Experience in a hybrid organization (for-profit and not-for-profit) would be considered an asset
• Experience in a health-care sector would be considered an asset
• Experience in a housing sector would be considered an asset

What We Offer:

• Enhanced time off policies
• Inclusive workplace
• Learning & development opportunities
• Work-life balance prioritization
• Wellness in the workplace
• Culture of internal advancement
• Paid sick leave
• Extended Health and Dental benefits
• Group life and long-term disability benefits
• Pension Plan
• Employee Assistance Program

We believe in the power of diversity, and we're dedicated to creating a diverse, equitable and inclusive environment at LutherCare Communities. We ensure equal opportunity for all applicants and encourage people of all visible minorities and those of any religion, sex, age, ability, sexual orientation, gender identity or expression to apply.

Applicants must provide a criminal background check including the vulnerable sector search prior to employment.

A Safe and Caring Continuum of Living™ for those we serve.